Sweet Life.

This is a fictional campaign that I created for Sweet Life, a local patisserie here in Eugene Oregon. This project came from a class I took in the Fall of 2024 called Writing Design Concepts. The class focused heavily on the entire concept development process, and asked me to choose a brand I care about and create a creative campaign for them from start to finish.

I found this project to be very rewarding because I was able to choose a local small business that I personally frequent, and that holds a lot of special memories with my close friends. The project was completely individual, which allowed me to get familiar with the process of creating a campaign from start to finish. This project also emphasized the ideation process and really pushed me to fully flush out my ideas and direction.

My goal with the direction I went in was to spread awareness about Sweet Life to students at the University of Oregon. While frequenting Sweet Life and deciding who to target I realized that the majority of existing customers were Eugene locals, not college students. Sweet Life is located close to campus, open late, and affordable on a student’s budget, making it the perfect combination for the college student.

Print budget —> works for small business.